If you are reading this book, you are most likely open to exploring alternative ways of treating your skin and hair. Good for you! In fact, it’s good for all of us. The world of natural beauty is full of amazing discoveries that will keep you wondering how you could have used synthetic chemical skin care for so long. And as you learn the price you’ve been paying for conventional skin care, you will no doubt belonging to know if there are any alternatives.
Green Beauty Decoded
Today, many people associate “green” with eco-consciousness, sustainability, organic farming, chemical-free foods, and low-emission vehicles running on biofuels or electricity. In beauty, green means understanding nature and the human body as a whole, improving your looks naturally and holistically, and abstaining from synthetic, hazardous chemicals. When I started writing this book, I planned to name it The Organic Beauty Bible.
Shades of Green Beauty
It’s not uncommon to find labels such as “organic,” “hypoallergenic,” and “cruelty-free” attached to your favorite skin care products. But when you buy green cosmetic products, it’s hard to tell whether the word “organic” on a label is a genuine claim. Green claims sound reassuring, but you should be warned that too often they have little, if any, meaning. More often than not, closer inspection reveals that such products contain minuscule amounts of organic herbs, and the rest of the bottle is filled with preservatives and chemicals.
How many times have you purchased an “organic” shampoo only to discover the same old sodium Lauretha sulfate, triethanolamine, and parabens among its ingredients? This happens because organic labeling in the United States is pretty much in disarray. Current labeling techniques used by most popular organic personal care products allow placing virtually any claim on the label.
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