The internet is a wonderful place. You can learn new poses, get ideas for flows, and even promote your yoga studio. But it’s such a big place, how do you know where to begin!? Well, you’re in luck. Here are six proven tips to help promote your yoga studio online.
Build a yoga studio website
Just like your yoga studio is your business’s physical homebase, think of a website like your digital homebase. It’s where your current and potential clients can go to learn about your business, see class schedules, sign up for sessions, and do anything they need to learn from your awesome yoga skills!
Not having a website in today’s day and age is almost like your business doesn’t exist at all! Every online promotion you run should link back to your yoga studio website to give potential customers as much information as they need to move forward.
If you’re on a budget and don’t have the money to hire a professional web designer (which can be quite expensive), there are plenty of DIY website builders like Wix and Squarespace you can use to quickly and easily create your website yourself.
Once you have your website’s outline ready, be sure to fill it with plenty of images and promotional banners. Text is good, but helpful infographics are even better. Plus, they look more professional!
You’re busy running a yoga studio, so you probably don’t have time to design website graphics from scratch. Luckily, there are plenty of templates for yoga posters available online. Just pick the one that best fits your brand, fill in your information, and throw it up on your website for everyone to see.
Start a blog
There are tons of ways to push your yoga studio out to the world, but wouldn’t it be nice to get some of them to come to you? Starting a blog is one of the best ways to increase traffic to your website using search engine optimization (SEO).
Search engine optimization is when your website is designed to be more visible by search engines. When someone goes to Google (or any other search engine) and searches for something like, “best yoga poses for beginners,” the search engine will scour the internet for the answer and show a list of the best results.
If you happen to have a blog on your website about the best yoga poses for beginners, your website could show up front and center in the search results! The user might then click the link to your website, read your blog, and decide they want to sign up for some classes. And just like that, you have a new client!
To create an effective blog, think about the questions your clients frequently ask and answer them in different blogs. The more content you have on your website, the more likely you’ll be to show up in the search results page. So keep your blog updated and post new content regularly.
Harness the power of social media
When you want to reach people, you have to go where they spend their time. According to research, 72% of Americans now use some form of social media, which makes it the perfect place to promote your yoga studio online.
The key to social media is consistency. Social media users consume so much content that they’ll quickly forget about your yoga business if you don’t regularly produce content.
Yoga is especially good for social media because there’s so much content you can post. You can post videos and photos of poses, flow ideas, meditation tips, and much more to attract user interest and make them want to sign up for classes.
Create accounts on various social platforms to generate more interest in your studio, but make sure you understand the type of content that’s ideal for each platform:
- Facebook – Photos, videos, infographics
- Instagram – Photos and videos
- TikTok – Short videos
- YouTube – Short and long-form videos
Yoga is ideal for image and video-based platforms, so make sure you produce high-quality content to compete with all the other content creators out there. You want your yoga studio to stand out, not fade into the background!
Create flyers to share online
Pictures and videos of poses and flows are great for social media, but sometimes you need to provide your followers with more detailed information about a specific class or promotion. That’s where flyers come in!
Creating digital flyers to post to your social media feed is a great way to catch the eye of anyone scrolling through their social media feed and give them information at the same time.
If you want to design professional-level flyers without needing professional-level graphic design skills, check out some of the small business flyer templates online. You can choose something simple and colorful, or you can browse through the thousands of free flyer templates online to find something specific to your yoga studio.
Either way, you’ll have outstanding flyer graphics to use in social media marketing accounts and anywhere else online!
Use Google My Business
You want your business to show up at the top of the search engine results, and Google wants to help! You just have to sign up for it.
Google My Business accounts are pages you can set up for your yoga studio that puts your information at the very top of the search results page when people search for business-specific queries like, “yoga studio near me.”
If your business meets the “near me” criteria, Google will display a small box at the top of the search results with all your business’s information. That way, it’s easy for people search for a yoga studio to contact you or learn more about your business with the click of a mouse. Best of all, it’s free!
Build your online reviews
When you want to purchase a new product or service, you probably turn to your friends or family members who have tried it first. If they say it’s worth it, there’s a good chance you’ll go and purchase it for yourself, right?
This word-of-mouth marketing (WOMM) is highly influential, and you can do it online, too. Almost 80% of consumers say they trust online reviews as much as a personal recommendation. That means it’s incredibly important to take charge of your online reviews.
Whether you like it or not, people are going to review your yoga studio on websites all over the internet:
- Trip Advisor
The key to managing your online reviews isn’t necessarily to combat negative reviews (although you definitely want to try to avoid them), but rather to generate as many positive reviews as you can.
Incentivize your existing customers to leave reviews for your yoga studio all over the internet. The more positive reviews you get, the more your online reach will grow, and the more customers you’ll get.
Bring more business to your yoga studio
The internet might not be the most relaxing place, but you can use it to add more peace to the world by attracting more business to your yoga studio. Build the perfect yoga studio website, write plenty of blogs, harness the power of social media, create high-quality flyers and infographics, use Google My Business, and generate positive online reviews to get more attention on the internet and take your yoga studio business to the next level.