And just like that, the new year is almost upon us once again. The new year is the perfect time to start new things in your business, especially new marketing strategies. Today, we’re going to tell you about four ways to promote your business in 2023. No matter what kind of business you have, you’ll be able to gain insight into promoting your business in this article. We’ll provide a diverse range of promotion strategies, from advertising on Charlotte billboards to sponsoring niche podcasts and everything in between. To learn how to get a jump start on the success of your business in the new year, keep on reading.
1. Billboard Marketing
This first method of promoting your business is not a passing trend. Rather, it has stood the test of time as one of the most effective ways to promote a business. Billboard marketing in the United States first came into the picture in 1908 advertising the Model T automobile, and now, over 110 years later, billboards are still extremely successful in promoting businesses. The reason for their effectiveness is that they build brand familiarity among people who view the billboard. Psychological studies have found that the more familiar you are with something, the more likely you are to favor that thing, and the same principle applies to businesses. For example, if you live in the Queen City and see the same Charlotte billboards advertising a business on your commute to work every day, you’ll gradually develop a sense of familiarity with that business and have a subconscious liking towards it. While you probably won’t see a radical skyrocketing of profits immediately when you start advertising on billboards, the long-term payoff will be more than worth it, and what better time is there to start doing billboard marketing than the new year? As soon as January comes around, start building brand familiarity with billboards. You’ll thank us later.
2. Collaborate With Other Businesses
Helen Keller once said, “Alone we can do so little; together we can do so much.” This saying is more applicable now than it ever has been before, especially in the business world. If you haven’t collaborated with other businesses on projects or events before, 2023 is the perfect time for you to start. Joining forces with businesses that complement yours is beneficial to all parties involved. There are many ways to collaborate with other businesses to promote your business; you could share a storefront, host a community event hosted by numerous businesses, run a joint online social media giveaway, create a product together, and much more. Get as creative as you want with collaboration, and start reaching out to other businesses now so you can get a head start on the new year.
3. Email Marketing
The previous two methods were primarily focused on out-of-home advertising strategies, but now we’ll discuss the gold standard of digital marketing: email marketing. You really can’t go wrong with email; essentially everyone has an email account and keeps up with it. When you promote your business using email marketing, you essentially remind your target audience of your presence and tell them what you have to offer them. Email advertisements are also a great way to present special offers to your loyal customers or those interested in your business. By sending out emails to your target audience every so often, you can build a great connection with those who are most likely to make use of your business.
4. Sponsor a Podcast
The newest way that people consume information nowadays is through listening to podcasts. There are thousands of podcasts out there, available for anyone and everyone to listen to, which is why sponsoring a podcast is an easy yet effective marketing strategy that you should consider using for your business in the upcoming year. More and more people are listening to podcasts as their main source of news and information, and by sponsoring podcasts, people all over the world can hear about your business and all the amazing things it has to offer. The cost is well worth the reward, so start doing some research on which podcasts are the most catered toward your business’s target audience. The more similar your target audiences are, the better.
In summary, here are the four main ways to promote your business in 2023:
- Billboard marketing
- Collaborate with other businesses
- Email marketing
- Sponsor a podcast
We hope this article has given you all the inspiration you need to develop a new marketing strategy for the new year. With a billboard or two here and a sponsored podcast there, you’ll see exposure and growth for your business like never before.