Online advertising and Google Ads are extremely powerful because they target your potential customers, which increases your chances of getting them to convert into paying customers. These tips will help you maximize the reach of your online advertising and make your potential customers more likely to see it, click on it, and convert into paying customers of the site like online casinos. Without further ado, here are the 10 tips to increase your online advertising and Google ads!
1) Use Remarketing
Remarketing can be a powerful tool for your online advertising campaign, particularly when you’re just starting out. Remarketing allows you to use first-party cookies (those that are set from your own website) or third-party cookies (which are placed by websites other than yours), enabling you to follow up with people who have previously visited your site. This lets you keep in touch with people as they browse around online, including on search engines such as Google.
2) Boost Conversion Rates with Landing Pages
Landing pages are essential for online advertising because they give your visitor a specific, defined experience. When you pair that with targeted ads, you’re able to boost conversion rates by getting people further down your sales funnel than ever before. If you aren’t using landing pages with Google Ads, there’s no better time than now to start!
3) Utilize Google Tools (AdWords, Analytics, etc.)
Utilizing tools that are specifically geared towards online advertising can make a big difference. If you’re running Google ads, you should be using their analytics software to track traffic from your adverts, as well as their AdWords platform (which allows you to input keywords so that your adverts only appear when certain searches are conducted). If you’re using Facebook ads or any other advertising services, see if they have any tools or apps for businesses like the best high roller casino online.
4) Create Call-to-Action Buttons
Google ads are designed to grab attention, so they shouldn’t be a mystery to viewers. Make sure you clearly articulate what action viewers should take when viewing your ad—whether it’s Shop Now or Learn More. Be specific about what you want viewers to do, and make sure there is a clear call-to-action button at the end of your ad.
5) Invest in Facebook Ads
Facebook ads are a great way to increase your visibility, drive traffic, and attract potential new customers. Facebook’s user-friendly interface makes it easy for people of all skill levels to quickly create beautiful, engaging ads. Investing in Facebook ads doesn’t mean you have to shell out big bucks; with just a little bit of planning and research, anyone can create effective Facebook ads. Here are 10 tips that will help your Facebook ad campaigns succeed
6) Choose Mobile-Friendly Assets
Before using online ads, you should upload mobile-friendly assets. As more people use smartphones and tablets, you don’t want your ads to appear blurry or difficult to read. Test your ads on a variety of devices. Have someone who doesn’t work for your company view them. Check how they look on desktops, laptops, tablets, and smartphones before running any campaigns. Some websites will even allow you to test How to use Google My Business different ad styles look on their site without actually going live with an ad campaign.
7) Test Multiple Ad Creatives
When you set up your campaign, make sure you test multiple ad creatives. A/B testing allows you to send out two or more versions of your ads in order to see which ones are most effective. This can help determine what type of images or text catches people’s eyes, so that way you can improve your campaigns in order to gain higher conversion rates. If a variation doesn’t perform as well as another, Facebook will remove it from further testing.
8) Have Clear Calls-to-Action
Clear calls-to-action are essential in any marketing campaign. If a visitor takes a few minutes to read an ad or listen to a podcast episode, make sure they know what you want them to do next. Subscribe or Download our whitepaper are both clear calls-to-action, for example. Without them, visitors won’t always know what action you expect from them next.
9) Build Trust Through Transparency
Be honest. You are better off being truthful about your company’s strengths, weaknesses, mission, vision, values and goals than you are trying to be everything for everyone. Consumers will appreciate your honesty—and will reward you with their trust.
10) Measure! And then Measure Again!
It is important to track data when creating an online advertising or AdWords campaign. Track how many people click on your ad, how many people view it and then also if they go on to buy a product from your website (this includes retargeting). If you don’t know what you are measuring, you can’t tell if your campaign is working or not.